This role is listed by an employer that holds a live Home Office sponsor licence on the Skilled Worker route.
Closest occupation match: SOC 3552, Business sales executives. Home Office going rate for this occupation: £36,700 a year.
Individual eligibility depends on personal circumstances. These figures are public reference information, not advice or a verdict on this job.
Regional Sales Executive
Up to £35,000 + Uncapped Bonus | Company Car | Home-Based Contract
Covering Derbyshire, Nottinghamshire, Lincolnshire (Need to live within patch area)
Ready to take your sales career to the next level?
Do you thrive on winning new business, building lasting customer relationships, and exceeding targets? If you're motivated by success and love the buzz of being out in the field, we'd love to hear from you.
At Country Choice , we're looking for an ambitious Regional Sales Executive to grow our customer base, strengthen existing partnerships, and help independent retailers unlock exciting new opportunities.
Why join us?
You'll be representing one of the UK's leading foodservice brands, working with some of the biggest names in convenience retail, including SPAR, Costcutter, Nisa, Londis and Booker . You'll have the autonomy to manage your own territory while being backed by a successful, supportive team that celebrates achievement.
Every day brings something different from developing key customer relationships to identifying new opportunities that drive profitable growth.
What you'll be doing
Growing sales across an established customer portfolio
Identifying and securing profitable new business opportunities
Building trusted, long-term relationships with customers
Delivering exceptional customer service and creating outstanding customer experiences
Managing your territory to maximise sales and profitability
Using commercial insight and financial data to identify growth opportunities
Working closely with internal teams to deliver the very best solutions for customers
About you
Has a proven track record in field sales and consistently delivers results
Enjoys winning new business and developing existing accounts
Understands the convenience retail market
Has strong commercial awareness and can confidently interpret sales and financial data
Is highly organised, self-motivated and thrives working independently
Is confident using Microsoft Office, including Excel, PowerPoint and Word
Loves building relationships and providing outstanding customer service
At Brakes everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Brakes and we recognise that Brakes can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.
Brakes
Built on a passion for food and feeding the nation, we are the UK’s largest foodservice supplier. Every day Brakes deliver the highest quality fresh and frozen food and ingredients from our nationwide network of distribution centres to some of the nation’s most famous pubs and restaurants, as well as schools, caterers, care homes and hospitals. Our customers depend on us, and our 8,000-strong workforce is dedicated and proud to be part of this vital provision. And we’re growing!
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All rolesLast verified against our ingestion on 29 October 2026; sponsor register dataset 2026-10-29.