Field Marketing Manager

TOPdesk is an international software company that develops service management software for organizations across a wide range of industries. Founded over 30 years ago, we have grown to more than 700 colleagues across 8 countries, serving millions of users worldwide. We help organizations deliver better services through our software and expertise.

What are you going to do as Field Marketing Manager?

The marketing leader of your territory – you own the regional GTM plan end to end, in true partnership with your regional Sales leader, and you’re accountable for the pipeline that plan is built to deliver.

Lead the Sales & Marketing relationship for your region: pipeline and forecasting calls, co-owned funnel metrics, agreement on what a qualified lead looks like

Own lead, MQL, SQL, and pipeline targets for your region, tracked by new logo vs. upsell

Run the quarterly work-back process with your Sales leader: turn the bookings target into a pipeline plan and close the gap

Build the full-year regional GTM plan bottom-up, combining global direction with local market knowledge and pipeline targets

Adjust the plan quarterly as a living document; decide which programs and events are worth your region’s time within budget

Localise global campaign briefs and GTM launches for your region’s ICP, language, and buyer personas

Select and run regional events, executive dinners, webinars, and shows with a clear activation playbook and meeting targets

Own post-event follow-up so no lead in your region goes cold; feed field intelligence back to Demand Gen and Content

What you’ll own

The regional field marketing plan and calendar in full

Program and event selection, budget, and execution for your territory

Regional pipeline and funnel metrics, jointly with your Sales leader

What success looks like (in the first 6-12 months)

Your region’s GTM plan is built, aligned with Sales, and generating the pipeline it was designed to

Sales leadership sees you as a co-owner of the number, not a support function

Your events and campaigns clearly outperform a generic global rollout

Are you our new Field Marketing Manager?

Required experience & strengths

Proven experience in field marketing, events, or integrated demand gen, ideally multi-region

Experience in B2B SaaS; track record building and managing a full event portfolio

Confident operating rhythm: planning, prioritization, and stakeholder management

Comfortable owning a number alongside Sales, not just reporting on activity

What we offer

26 days of holiday per year, plus public holidays and your birthday off

Workplace flexibility: a hybrid of home/office working to suit your needs

10 to Grow: An annual training budget equivalent to 10% of your basic salary to be used on a wide variety of training opportunities

Generous pension scheme with company contributions up to 8%

Enhanced parental leave

Private health insurance options

Cycle-to-work scheme and techscheme

15 fully paid sick days, 5 days paid carer leave, and 2 volunteering days

An exciting, supportive, international, and multicultural environment that prioritizes employee wellbeing and a healthy work-life balance

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