Social Commerce Executive | Cult Beauty

Role description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

About Cult Beauty

Cult Beauty is one of the UK's leading online beauty destinations, known for a curated, expert-led edit of the best emerging and established beauty brands. As part of THG, Cult Beauty combines an entrepreneurial, fast-moving culture with the scale, data and technology of a global e-commerce group. The affiliates and partnerships channel is a genuine growth priority for the business, with strong performance to date and significant headroom to scale reach, revenue and brand awareness over the next 12–24 months.

Why be a Social Commerce Executive at THG Beauty?

TikTok Shop is one of the fastest-growing channels in beauty commerce, and Cult Beauty is building something exciting on it. This is a newly created role sitting within the Ecommerce team, reporting to the Senior Ecommerce Manager. You'll be the day-to-day owner of Cult Beauty's TikTok Shop — managing our affiliate programme, growing our product catalogue, coordinating campaigns, and working closely with paid, merch, and trading teams to make TTS a serious commercial channel for the business. It's a hands-on, high-ownership role for someone who is genuinely excited by social commerce, understands how TikTok Shop works (or is determined to learn it fast), and wants to build something from the ground up at one of the UK's most loved beauty destinations.

As Social Commerce Executive you’ll:

Affiliate programme management

Recruit, vet and onboard new affiliate talent across the TikTok Shop creator marketplace

Manage existing affiliate relationships — briefing creators ahead of NPD launches, edits and key trading moments

Set and optimise commission structures across open and targeted collaboration plans

Identify top-performing creators and develop tiered incentive programmes to retain and reward them

Monitor affiliate content quality and provide feedback to drive better-performing videos

Coordinate affiliate activity around key campaign moments throughout the trading calendar

Product catalogue

Ensure all NPD goes live on TikTok Shop at or before site launch, working closely with trading and merch teams

Grow and maintain our live product catalogue, aligning with merch on assortment strategy

Maintain accurate product listings, pricing, descriptions and imagery

Monitor listing performance and identify opportunities to improve conversion

Campaign coordination and trading

Be the day-to-day contact with the TikTok Shop platform team, setting up and managing campaign participation

Coordinate TTS campaign timing with the site trading calendar, aligning promotional moments and activity

Manage clearance and sale SKUs on TTS in coordination with merch and trading teams

Brief affiliates on promotable SKUs to drive commission-led content at the right commercial moments

Performance and reporting

Support weekly TTS performance reporting, tracking key metrics including GMV, orders, AOV, new buyers and affiliate contribution

Use TTS Seller Centre tools to help identify trending products and surface insights to inform content and trading decisions

Monitor affiliate performance by creator and flag key findings to the Senior Ecommerce Manager

Provide regular, clear updates on TTS activity, with support and guidance from the wider ecommerce team

Paid support

Work closely with the Senior Paid Manager to coordinate GMV Max activity on top-performing affiliate content

Brief the paid team on organic content performance to support prioritisation of amplification spend

Ensure paid campaigns are set up and optimised ahead of key TTS trading moments

Supporting the wider ecommerce team

As part of the Cult Beauty ecommerce team, you'll be expected to support with broader ecommerce activity where needed — whether that's contributing to trading conversations, helping with ad hoc projects, or collaborating with colleagues across paid, trading and merchandising

Live commerce — future opportunity

Support the exploration and development of a TikTok Shop Live strategy

Work with influencer and talent contacts to identify and brief Live hosts

Help build out what a regular Live cadence could look like for Cult Beauty

What skills and experience do I need for this role?

Essential

1–2 years’ experience in ecommerce, social media, influencer marketing or a similar commercial digital role

Genuine enthusiasm for TikTok and a solid understanding of how the platform works — you use it, you get it

Strong organisational skills with the ability to manage multiple workstreams across affiliates, products, campaigns and reporting

Excellent written and verbal communication skills — you'll be briefing creators, collaborating with internal teams and liaising with the TikTok platform

Commercially minded — you care about revenue, conversion and performance, not just content

Self-starter mentality — comfortable owning your workload and working proactively without being micromanaged

High attention to detail — accurate listings, timely briefs and correct pricing matter and you'll make sure nothing slips

Desirable

Previous experience working with TikTok Shop, TikTok affiliates or another social commerce platform

Experience in the beauty or lifestyle sector

Familiarity with TikTok Seller Centre, GMV Max or affiliate management tools

Experience managing influencer or creator relationships

Understanding of ecommerce trading calendars and promotional planning

What’s in it for me?

Career Development

Access bespoke development programmes that have been designed and developed by our in-house L&D team.

Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

25 days annual leave plus bank holidays.

Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!

Enhanced maternity and paternity pay, depending on length of service.

Up to 10 days compassionate leave.

Buy back up to 3 days each year.

Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

Access face-to-face and virtual appointments with our in-house GP.

Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

Save up to 12% on the cost of personal tech through our salary sacrifice scheme.

Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.

Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.