Sales Representative

Role description

Sales Representative (Base salary + commission - OTE £40-45,000)

At Liberis, our mission is to empower small and medium-sized businesses by removing finance as a friction to growth, delivering contextual, embedded financial solutions to support merchants at every stage of their business lifecycle.

The Role

As a Sales Representative, you will manage your own pipeline and work with business owners to understand their funding needs, sell the Liberis solution and then assist them through the process to completed funding. Uniquely, our partnership model drives a high volume of qualified, inbound leads that our Sales team are experts in converting.

In this role, you’ll engage directly with business owners to understand their funding needs, present the Liberis solution, and support them throughout the process to secure funding. Internally, you’ll collaborate closely with teams across Partnerships, Operations, and Risk to ensure an outstanding customer experience from start to finish.

What you’ll be doing

Own and manage a pipeline of warm inbound leads, guiding customers from initial outreach through to funding, ensuring a smooth and supportive experience at every stage

Conduct discovery calls with business owners to understand their operations, funding goals, and ROI expectations — using this insight to tailor and position the Liberis solution effectively

Present, explain, and position funding offers in a clear, compelling way, highlighting key benefits and addressing potential objections or comparisons with alternative solutions

Communicate proactively and professionally across phone, email, SMS, and WhatsApp to build rapport, maintain momentum, and close deals efficiently

Collaborate with colleagues in Partnerships, Risk, and Operations to ensure a frictionless customer journey from qualification to funding

Consistently work toward individual and team sales targets, with clear KPIs tracking your performance across key funnel stages — from contact to conversion

Represent Liberis with professionalism and enthusiasm in all customer interactions

What we think you’ll need

We think you’ll do well in this role if you have:

A strong interest in starting or building a career in sales

Great communication skills and the confidence to speak with business owners

The ability to ask the right questions to understand customer needs

Strong organisational skills and attention to detail when managing multiple leads

A positive, proactive attitude and willingness to learn from feedback

Comfort using basic digital tools (experience with CRM software like Salesforce is a bonus, but not essential)

(We don’t expect you to tick every box—your potential and mindset matter just as much!)

What happens next?

Think this sounds like the right next move for you? Or if you’re not completely confident that you fit our exact criteria, apply anyway and we can arrange a call to see if the role is fit for you. Humility is a wonderful thing, and we are interested in hearing about what you can add to Liberis!

Our hybrid approach

Working together in person helps us move faster, collaborate better, and build a great Liberis culture. Our hybrid working policy requires team members to be in the office at least 3 days a week, but ideally 4 days. At Liberis, we embrace flexibility as a core part of our culture, while also valuing the importance of the time our teams spend together in the office.

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