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Regional Customer Relationship Manager

Barchester Healthcare

Bedlington, NE22 6LA Permanent Posted 20 August 2026 Apply by 19 October 2026

Home Office register entry: BARCHESTER HEALTHCARE LIMITED, LONDON

Visa sponsorship

This role is listed by an employer that holds a live Home Office sponsor licence on the Skilled Worker route.

Closest occupation match: SOC 1212, Managers and proprietors in forestry, fishing and related services. Home Office going rate for this occupation: £33,400 a year.

NHS roles fall under the Health and Care Worker route. Public reference figures for that route: the general salary minimum is £25,000 a year, and salaries set by national pay scales (NHS bands) at or above the relevant band rate typically meet the occupation's requirement. Individual eligibility depends on personal circumstances. These figures are public reference information, not advice or a verdict on this job.

Role description

Job summary

Competitive salary + commission and Car Allowance Barchester are recruiting a Regional Customer Relationship Manager to join one of our divisions. We are looking for a professional sales professional who will support this region to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of first-class care homes in the region. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attritive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increas

Main duties of the job

Barchester Healthcare is looking to recruit a Regional Customer Relationship Manager. This is a permanent position based in Bedlington. The role offers a competitive salary plus commission and car allowance. The purpose of the role is to support the region in increasing occupancy levels in Barchesters first-class care homes. As a sales professional, the successful applicant will work with an exceptional management team to ensure the success of the care homes in the region. Barchester is an industry-leading care provider known for high-quality care services. The role includes managing enquiries, improving conversion rates, achieving occupancy targets, networking with the local community, and supporting marketing activities. Key responsibilities also include analysing data using applications like Salesforce, maintaining a contacts database, and providing tours to potential residents. The ideal candidate should have proven sales and marketing experience, be self-motivated, target-driven, and possess strong interpersonal skills. A full UK driving licence and proficiency in Microsoft Office are required.

About us

Barchester Healthcare is an industry-leading care provider in the UK, renowned for its high standards in delivering exceptional quality care for residents. The organisation operates a number of care homes, offering a variety of health services and focusing on ensuring the highest quality of life and care for its residents. Barchester Healthcare prides itself on having some of the top ratings among large care home providers in the UK. The company is committed to supporting its staff by offering progression opportunities and a supportive work environment that values the contributions of its team members. Employees are provided with access to a range of retail and leisure discounts as well as wellbeing support services. This dedication to quality and support extends not only to the residents but also to the employees, making it a rewarding place to work for those looking to develop a career in the healthcare sector.

Details

Date posted

20 August 2026

Pay scheme

Other

Salary

Depending on experience Salary expectations will be discussed at interview stage.

Contract

Permanent

Working pattern

Full-time, Part-time

Reference number

1539508971

Job locations

Barchester Healthcare

Bedlington

NE22 6LA

United Kingdom


Job description

Job responsibilities

Competitive salary + commission and Car Allowance Barchester are recruiting a Regional Customer Relationship Manager to join one of our divisions. We are looking for a professional sales professional who will support this region to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of first-class care homes in the region. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attritive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

Person Specification

Qualifications

Essential

  • Proven sales and marketing experience, preferably in healthcare. Ability to analyse data using Salesforce or similar CRM application. Self-motivated and target-driven with strong interpersonal skills. Confidence in using Microsoft Office, particularly Excel and PowerPoint. Full UK driving licence.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Barchester Healthcare

Address

Barchester Healthcare

Bedlington

NE22 6LA

United Kingdom


Employer's website

https://www.barchester.com/

Last verified against our ingestion on 3 September 2026; sponsor register dataset 2026-08-25.