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Verified Skilled Worker sponsor

Head of Flooring Sales

Kronospan

Chirk, Wales Posted 22 July 2026 Apply by 7 October 2026

Home Office register entry: Kronospan Limited, Wrexham

Visa sponsorship

This role is listed by an employer that holds a live Home Office sponsor licence on the Skilled Worker route.

Public reference figures for the Skilled Worker route: the standard salary threshold is £41,700 a year and the new-entrant threshold is £33,400 a year. Individual eligibility depends on personal circumstances. These figures are public reference information, not advice or a verdict on this job.

Role description

Kronospan is looking for a personable, hard-working Head of KronoOriginal to develop and grow our sales of Flooring across DIY, builders' merchants, and distribution.

Kronospan is one of the world's largest manufacturers of wood-based panels. Our particleboard, MDF, OSB and plywood ranges are used every day on building sites and in manufacturing across the UK. This is a great opportunity to join a well-established, growing brand with strong product availability and the backing of a global manufacturer.

We are seeking an experienced and driven Head of KronoOriginal to lead our UK Flooring sales operations.

This is a field-based role, with emphasis on being infront of the customer and securing new business for the Company.

In this pivotal leadership role, you will oversee all aspects of flooring sales, driving revenue growth, building strong customer relationships, and managing a high-performing sales team. The successful candidate will combine strategic vision with decisive action, motivating the team to exceed targets whilst maintaining exceptional customer service standards.

Lead, mentor, and develop a sales team, setting clear performance objectives and conducting regular appraisals to drive continuous improvement

Develop and implement strategic sales plans to achieve revenue targets and expand market share within the flooring sector

Build and maintain strong relationships with key customers, distributors, and commercial partners across the region

Analyse market trends, competitor activity, and customer feedback to identify new business opportunities and inform product strategy

Manage the full sales cycle, including negotiations, contract management, and customer account oversight

Monitor sales performance metrics and KPIs, producing regular reports and forecasts for senior management

Collaborate with product, marketing, and operations teams to ensure customer requirements are met and service excellence is delivered

Represent the organisation at industry events, trade shows, and customer meetings to enhance brand visibility and credibility

Ensure compliance with company policies, industry regulations, and health and safety standards across all sales activities

Identify training needs within the team and facilitate professional development opportunities to enhance people skills and product knowledge

To be suitable for this position you must have:

Proven track record of sales leadership with at least 5 years' experience managing sales teams

Demonstrated success in achieving and exceeding sales targets and revenue goals

Strong negotiation and closing skills with the ability to secure high-value contracts

Excellent people management and motivational abilities

Strategic thinking and business acumen with P&L responsibility experience

Customer-focused approach with a commitment to delivering exceptional service

Proficiency in CRM systems and sales management software

Strong analytical and problem-solving capabilities

Excellent communication and presentation skills

Experience within the flooring, building materials, or construction industry

Knowledge of the UK flooring market and distribution channels

Desirable Skills and Experience:

Experience with sales forecasting and modelling

Industry certifications or qualifications in sales management or business development

Experience managing field-based teams

Competitive base salary with a performance-related bonus

Car allowance

The backing of a market leader within the wood panel industry

A supportive team culture and clear route for career progression within the KronoOriginal brand

Apply today via the application link or email your CV to HR@Kronospan.co.uk

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Last verified against our ingestion on 7 September 2026; sponsor register dataset 2026-08-25.