Growth Marketing Manager (Weight Loss)

Role description

We are looking to hire a Growth Marketing Manager with over 4 years of experience to help drive the growth of Voy’s weight loss offering.

This role is a great opportunity to advance your marketing career within one of the most successful health tech companies and fastest-growing startups in Europe. You will be working alongside some of the leading industry professionals in the UK, with experience at TransferWise, Deliveroo, HelloFresh, and more.

Voy is a brand within MANUAL’s array of products and services, and it has ambitious growth plans to become one of the largest players in the weight loss space. We are a clinically backed weight loss program that merges behavioural science with breakthrough medication to help our customers achieve life-changing results and maintain them.

Working alongside a team of marketers, commercial professionals, and product managers, you will own marketing for a rapidly growing category. You will determine how we build, test, and aggressively scale the marketing of our weight loss business. You will manage a significant budget, deciding where to allocate spend and resources across our paid and organic channels.

We are not shy in saying that this is a demanding role. It requires ownership and initiative to drive projects forward to completion. This is the perfect position for someone who wishes to advance their career quickly and wants to continually grow in marketing/growth or start their own business in a few years

RESPONSIBILITIES

The primary objective of this role is to own marketing for our fastest-growing product category. This includes managing a substantial paid advertising budget alongside our organic growth strategies. We are seeking a candidate with a growth mindset and a strong customer focus. Key responsibilities include:

Holistic Growth Strategy: Maintain a comprehensive view of growth by identifying high-leverage opportunities that drive significant impact.

Integrate The Customer: Be deeply customer-obsessed and data-driven, ensuring that customer feedback loops are integrated into the growth process.

Budget Optimisation: Manage budgets across all marketing channels, allocating resources to maximise value and return on investment.

Refining Attribution: Work closely with the data team to continuously improve attribution models and insights.

Marketing Ownership: Take full ownership of our paid advertising channels, including Search Engine Marketing (SEM) and social media.

New Channel Launches: Successfully launch and scale new marketing channels from inception (0) to maturity (1)

Scaling Paid Social: Implement a test-and-learn approach to effectively scale our paid social channels.

Stakeholder Management: Report on progress and manage stakeholder expectations, taking ownership of all paid advertising initiatives.

Organic Growth Collaboration: Collaborate with the team responsible for organic growth strategies.