Digital Associate Director, Media Planning

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2565 - Digital Associate Director, Media Planning, Global Client Solutions

The role:

Role Overview

The Account Director (Digital Planning & Activation) is a senior client leadership role responsible for overseeing digital media planning and activation delivery for Electronic Arts (EA) across biddable and platform‑led channels.

The role operates at the centre of EA’s hub‑and‑spoke delivery model , working closely with central planning and activation teams and local market teams to ensure digital strategies are planned holistically and activated consistently across markets.

This role blends digital planning leadership, activation governance, and client partnership , ensuring EA’s objectives are translated into effective digital plans and best‑in‑class execution.

Scope of Channels (Digital‑First)

The Account Director is accountable for digital planning and activation leadership across:

Programmatic Display & Video

Online Video & CTV

Paid Social

DSP‑ and platform‑led digital media

Data‑ and audience‑driven digital planning and execution

Key Responsibilities

Digital Planning Leadership

Lead digital media planning oversight across EA scopes, ensuring plans are:

Strategically sound

Aligned to EA business objectives

Feasible for activation across markets

Partner with central planning teams to:

Shape digital channel strategy

Define budget allocation and channel roles

Align planning outputs with activation realities

Ensure digital planning considerations are clearly communicated and understood by local markets and activation teams

Digital Activation Leadership

Own senior oversight of digital activation delivery across EA markets

Ensure digital plans are translated into clear, executable activation frameworks

Oversee campaign structure, activation logic, timelines, and delivery quality

Act as senior escalation point for digital delivery, performance, or operational risks

Ensure digital best practices and governance standards are applied consistently

Central & Local Market Collaboration

Act as the primary bridge between central teams and local markets for digital planning and activation

Work closely with central planning and activation leadership to:

Define digital frameworks and ways of working

Maintain consistency across markets

Partner with local markets to:

Align global and regional digital strategies to local market requirements

Support planning interpretation and activation feasibility

Ensure local insights and constraints inform both planning and execution

Balance global consistency with local flexibility across digital activity

Client Partnership & Digital Advisory

Serve as a trusted senior digital planning and activation partner to EA stakeholders

Lead digital discussions across:

Strategy and planning alignment

Activation approach and platform selection

Performance, optimisation, and learning

Clearly articulate digital trade‑offs, constraints, and opportunities to EA clients

Support test‑and‑learn and optimisation frameworks across planning and activation

Performance, Measurement & Governance

Ensure digital plans and activation deliver against EA KPIs and outcomes

Maintain oversight of pacing, optimisation priorities, and delivery performance

Partner with measurement and analytics teams to ensure:

Digital reporting clarity

Consistent performance interpretation

Ensure governance is maintained across platforms, partners, and markets

Commercial & Operational Ownership

Own commercial accountability across digital planning and activation scopes , including:

PO management

Finance process adherence

Forecasting and cost control

Work closely with finance and operations teams to ensure:

Accurate billing

Transparent financial management

Alignment between planning assumptions and activation delivery

Support business cases and staffing justification linked to digital delivery needs

Team Leadership & Ways of Working

Provide senior leadership across digital planning and activation teams

Create clarity on ownership, responsibilities, and decision‑making within a matrixed model

Support capability development in digital planning and activation best practice

Champion EA digital ways of working across central and local teams

Skills and Experience

Essential

Proven experience in a digital planning and activation leadership role

Strong understanding of digital media planning and biddable activation

Experience managing complex, multi‑market digital scopes

Strong commercial and operational leadership skills

Excellent stakeholder management and communication capability

Desirable

Experience working with global entertainment, gaming, or technology clients

Experience operating within hub‑and‑spoke or global/regional delivery models

Familiarity with platform‑heavy and performance‑led digital environments

Key Behaviours

Strategic yet delivery‑focused

Calm and credible under pressure

Commercially rigorous

Collaborative and pragmatic

Clear, confident decision‑maker

Reporting & Stakeholders

Reports into: Senior Client / Business Leadership

Key stakeholders:

EA global, regional, and market teams

Central digital planning and activation leadership

Local market planning and activation teams

Finance, operations, and platform partners

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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